Make a statement without saying a word – this aptly describes East African Brewery’s new kid on the block Alvaro. In it’s stylish green bottle, it has an outstanding sophisticated look synonymous with the 24-35 age group for whom it’s targeted.
Produced in pineapple and pear flavours, Alvaro seems to have hit the market with a bang with sales having already jumped to three times above the projected trends. In pubs and supermarkets the drink is said to be flying off the shelves. The high sales are not just from the excitement of a new drink but also from the fact that in complete departure from it’s elder brother Malta Guiness, Alvaro is great tasting, crisp and refreshing. And the price was a pleasant surprise. I bought it for 25 bob at Nakumatt. I’m yet to see it at the local shop though. If shopkeepers embrace it then Coca Cola who are known for not so ethical business practices may be in some trouble. And I hope they have plans to introduce a canned version some time in the future. The idea of returnable bottles is so last century.
The introduction of Alvaro will create more than 100 direct jobs, plus of course thousands of indirect ones – a sure plus for present Kenya. And what could any venture be without Equity Bank these days. In a partnership with EABL, the bank which has caused chills down the spines of other established banks will step in to finance specific distributors of Alvaro.
Malta Guinness on the other hand I believe is an experiment gone horribly awry. Like the scientists gave up on it before they completed the process and put it in the market anyway. The first and last time I tasted it, I was done with in on sip one. But I had to finish all my money’s worth. By the time I took the last sip I was ready to sue for extended trauma. It has a thick sickening taste like molasses dissolved in water or something like that. Try it warm, cold, ice cold, chilled – it’s still the same thing. Sorry Malta.
In my opinion the other drink that may feel the heat from Alvaro is Redbull. A lot of people don’t drink Redbull because they’re badly in need of a tourine fix. Nor do they drink it because they’re so dead tired they need an immediate energy boost. It’s the refreshing crispiness of a chilled Redbull that does the magic. And maybe the class that goes with having a few Redbulls sitting in the fridge