Want to start a business? Have you picked a name yet? It is said that the name you choose for your business has a lot to do with it’s success or failure. As such there are lessons out there – long complicated notes and near scientific formulas on how to come up with a business name that will ensure success.
But for some it’s as easy as one, two three. A common criteria for choosing business names this part of the world is to pick and combine the first few letters of your name and that of your spouse, your children, your cat, your canine friend……. the choices are limitless.
But despite the fact that this way we shall never run out of unique names, it’s not always a safe route because it can produce some really wacky names for your business. Clients may avoid doing business with you just so they don’t have to sweat it out writing your name on a cheque. They may avoid calling you so they don’t keep pronouncing it when they book calls to you. If it’s a kindergarten, don’t come up with a mouthful of a name that your little clients cannot pronounce.
You’ll always know businesses that pick their names like that.
- Domungwa Enterprises and General Merchant
- Stekaka Kindergarten
- Juwangi General Merchants
- Sajomku Distributors
- Nawalu Cleaning services
Ok, these businesses do not actually exist. They’re just examples of name concoctions and have no relation to any businesses that may go by similar names.
You may want to save yourself the trouble and just use your name. In which case if your name is Boring then your business becomes Boring Business Systems. Simple. Boring Business Systems, boring name notwithstanding, has been in operation in Florida US since 1924. That’s 80 years of operation – a huge success if you ask me. So maybe business names don’t matter after all.
Picture Courtesy of:Dailyhaha.com
Now now now, Stiff Nipples Air Conditioning Service. I could not ascertain whether this business actually exists or whether this was an internet prank. But just supposing it exists? Whatever does the telephone operator say when she picks incoming calls? How do clients write the cheques to them when they purchase stuff from their shop?